Peret, the father of Catalan rumba, visited El Puerto de Santa María in the 1960s, where Ponche Caballero hired him to promote the brand through commercials of the time.
In the ’70s, Las Mellizas starred in the iconic song “Caballero, Caballero, Ponche Caballero,” a hit that marked the era. Later, in the ’90s, artists such as Azúcar Moreno, together with Raimundo Amador, Rafa Abitol of La Unión, and Peret, revived the song, while figures like Chenoa and Paulina Rubio also left their mark on this legendary melody, which is now part of our popular culture.
In 2024, La Húngara, a flamenco singer who shaped an entire generation and recently dazzled again with her latest work with C. Tangana, takes the baton, blending her art and passion with a product that remains a symbol in Spain. Not only has she reinterpreted the famous Ponche Caballero jingle, but she has also designed a special edition of the bottle, inspired by the soul of her homeland, Andalusia—its authenticity and flamenco artistry. “Knowing how to live” is much more than a phrase; it is part of our DNA: living with passion, sharing moments, celebrating music, and honoring our roots.
Because in Spain, yes, we know how to live. It is part of our essence. We don’t just enjoy life; we do it with contagious joy, cherishing every moment with family and friends. Ponche Caballero, as a deeply Spanish brand, captures that spirit. Since its origins, it has reflected a way of life where the simple becomes extraordinary, where traditions are as important as the people we share them with. Here, we not only live; we celebrate life with passion, tradition, and a unique sense of the present.
With La Húngara as our ambassador, we reaffirm what defines us, what unites us, and what makes us unique. Ponche Caballero is knowing how to live.